music video introduction
1) What is the purpose of a music video? to promote things, the most blatant example being the song used in the video. 2) How has the digital age changed the production and distribution of music videos? It indicated that songs and music videos were more widely accessible at all times. The ability to submit videos to video hosting websites like Youtube and view them on mobile phones and other portable media devices allowed viewers to view the video and hear the song whenever and wherever they pleased. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Abu Dhabi Media, Universal Music Group, and Sony Music Entertainment. A website dedicated to hosting music videos is called Vevo. In the UK, Vevo's content is syndicated to Youtube, where Google and Youtube profit from advertising by sending people to the official music videos rather than those posted by a third party. 4) What are the key conventions of a music video? Lip-syncing, a story, a band