music video introduction

 1) What is the purpose of a music video?

to promote things, the most blatant example being the song used in the video.

2) How has the digital age changed the production and distribution of music videos?

It indicated that songs and music videos were more widely accessible at all times. The ability to submit videos to video hosting websites like Youtube and view them on mobile phones and other portable media devices allowed viewers to view the video and hear the song whenever and wherever they pleased.

3) Which three major record labels are behind VEVO? What is VEVO and why was it created?

Abu Dhabi Media, Universal Music Group, and Sony Music Entertainment. A website dedicated to hosting music videos is called Vevo. In the UK, Vevo's content is syndicated to Youtube, where Google and Youtube profit from advertising by sending people to the official music videos rather than those posted by a third party.

4) What are the key conventions of a music video?

Lip-syncing, a story, a band or musician, and intertextuality.

5) How can narrative be used in music video? Give an example of a music video that uses a narrative.

The plot may be connected to the song's lyrics and serve to illustrate what is being expressed, or it may stand alone and tell a new tale. I Was a Teenage Anarchist, as an example.

6) What examples are provided in the factsheet for intertextuality in music videos?

that the Back Street Boys and Christina Aguilera videos are mentioned in the Blink 182 song "All the Small Things" By copying scenes.

7) Why do audiences enjoy intertextual references in media products?

mostly because it makes the audience happy when they get the reference.

8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:

  • Conventions (movement/narrative/artist)
  • Intertextuality
  • Representation
  • Audience

The music video is mentioned in the first Aladdin movie. The scene depicts the genie and the main character in the genie's imagination, where the genie's magical abilities create vibrant scenery, creatures, people, etc. that are reminiscent of a circus. The choreography and dancing in the music video are linked to movement in music videos. Due to his attire, the main character (Aladdin) is portrayed as a man from ancient Egypt. Due to the intertextuality of this song, which appears in the classic Aladdin films, certain fans may experience nostalgia when listening to it. Since the first Aladdin movie was produced in 1992, the target audience might either be children, teenagers, or families.

9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?


Nowadays, hip-hop music videos frequently feature outfits that are current. Additionally, like in Ice Cube's music video, contemporary music videos frequently have cuts between the singer lip-syncing to the song and cuts to the song's story.  

10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here.

Because people don't watch music videos as frequently as they once did and prefer to listen to songs they appreciate more than those that are well-produced or feature intertextuality, I don't believe music videos are all that helpful in promoting music artists. 





Comments

Post a Comment

Popular posts from this blog

Summer project

Image
  1) Research: TV crime drama extract analysis: TV crime drama extract 1: Narrative and genre How is the narrative and the crime drama genre communicated to the audience? Extract 1: NCIS:   The initial entry in the NCIS media franchise is the American military police drama television series NCIS. The fictional team of special agents from the Naval Criminal Investigation Service serves as the focus of this comedy-drama series that blends aspects of the police procedural and military drama genres.   This show is a hybrid of genres meaning it consists of more than one: Action, Military, Police protocol and Thriller. The narrative of this story is that they solve multiple criminal cases. This creates suspense for the audience as it leaves them wanting more and to find out what will happen next which means that it keeps the audience on the edge of their seats which I believe is a good thing. Due to the fact that they are solving criminal crimes, this connotes that it's a crime drama to
Read more

750 word analysis

Image
 The birds (1963):    In the beginning there was match on action as you see the car from one angle and then you see it again but from a different angle. The singing of the children is diegetic sound as it's actually happening in the film sequence. There's a tracking shot and a POV shot.   The cut between the shots of the woman and the birds creates suspense as every time the camera switches back to the birds, the number of  birds increase and by the end of the video sequence there is a massive increase in the amount of birds seen. This is unexpected. There's a sound bridge  of the children singing in the background as you can't see them singing but it is still going on. Every time the camera switches to the woman it gets closer and so this is an extreme close up . This is dramatic irony as we know that there are birds behind her that increase over time however she is oblivious to the birds behind her until she notices one in the air flying around. This realisati
Read more

preliminary exercise

Image
1) Choose at least three TV dramas similar to your concept and watch at least one scene from each. Make bullet-point notes on everything you watch, commenting on camerawork, editing, sound and mise-en-scene. 1)   Top boy - clip stef and ZT get back on mails:   the mise en scene of the nice cars (from the money they made through drugs). T he empty petrol station suggesting that it is late at night so no pedestrians will see to help them. The costuming of the tracksuits and the bally (face masks) being used as it is an typical UK road man/gangster costuming which builds the British culture feeling. The props of guns being used and pulled out builds up tension as the audience as on edge waiting to see if someone will get injured. The mid shots during the fit to show multiple people fighting then the close up when they are speaking to show the facial expression clearly build up more intensity furthermore the tense non dietetic sound builds up more intensity. Intense fighting to begin with.
Read more