Postmodernism in music video: Blog tasks

 Media Magazine Theory Drop - Postmodernism:

1) How does the article define postmodernism in the first page of the article?

This idea of challenging conventional structures, representations, and expectations is developed further in postmodernism.

2) What did media theorist and Semiotician Roland Barthes suggest in his essay 'The Death of the Author'?

When he asserted that a writer's opinions, intentions, or interpretation of their own work are no more valid than anyone else's, he broke with convention.

3) What is metatextuality?

When a text acknowledges that it is a text, this is called metatextuality.

4) What is the repeated phrase on the cartoon on postmodernism on page 28?

A cultural trend known as postmodernism typically explores with the media it is portrayed in and airbrushes all recognised philosophies.

5) How does postmodernism link to media representations and reality?

To get a comprehensive view of the world we live in, people are compelled to rely on the media. We are aware, on some level or another, that the visuals we see are mediated to only give us a portion of the story as media audiences have grown more sophisticated through time. What is'real' and what isn't has become a source of concern as a result.

Music video CSPs and postmodernism:

1) How does the music video for Ghost Town incorporate elements of postmodernism?

Road movie genre from a postmodern perspective: no goal or resolution, simply aimless driving
Hammer Horror and Social Realism in a Bricolage of Hybridity and Intertextuality

2) What film genres are alluded to in the music video for Ghost Town? Which scenes in particular created these links?

Road Movie: The majority of the film is spent in an automobile.
Gothic-inspired elements in Hammer Horror

3) How does Old Town Road use postmodern elements in its music video?

Henry Jenkins: Red Dead Redemption video game text piracy
Yeehaw agenda: pastiche and bricolage
Old Town Road 2019 challenges our perception of reality.
Purchased riff from YouTube

4) How does the Old Town Road music video reflect technological convergence and modern digital culture?

celebrity cameos: Chris Rock and BRC
Self-referential, knowing elements: Country chart controversy: BRC's "don't worry, you're with me now" statement  

5) What do YOU think Lil Nas X was trying to say about reality and American culture in the music video for Old Town Road?

He claims that both the old and contemporary aspects of American culture will always be present, and by illustrating this in the music video, he is able to honour the more traditional side of American culture.


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